Ask what the extra file does
Google says you do not need a new AI text file or special markup for its AI search features. This guidance concerns Google Search.[1]
We maintain a short file listing our own pages for readers and tools that choose to use it. We do not treat that file as proof of better rankings. Ask any supplier which search service uses its proposed change.
Buy useful work with a clear scope
Google recommends people-first content. Search engine optimisation (SEO) starts with helping your readers. Our advice is to ask for a named page, a real customer question and a clear improvement before commissioning a post.[2]
For example, a plumber could explain how to prepare for a visit. The useful part is the business knowledge: access, photographs to send and what the customer should expect. A generic paragraph about great service adds little detail.
Check the result in your own business
Google recommends good page experience. Its page-experience guidance includes loading, responsiveness and visual stability.[3]
Our suggested checklist is to open your site on a phone, read the service page and try the enquiry form. Record enquiries separately from search appearances. Agree when you will review the work, and what you will improve if it does not help.
Common questions
Do I need a special AI text file for Google?
Google says no new AI text file is required for its AI search features.[1]
Should I keep useful questions on my site?
Yes. Choose questions your customers ask and answer them clearly. Treat that as help for readers, rather than a ranking promise.
What should I ask a supplier?
Ask which page will change, which customer problem it solves and how you will review the result together.