How do you set up a Facebook business Page?
Log in to Facebook, choose the option to create a Page, and fill in the details customers look for. Facebook moves its menus from time to time, so follow the labels on your screen. The details you add stay the same.
- Add your business name and the category that best describes it.
- Write a short bio that says what you do and where.
- Add your phone number, address, area and opening hours.
- Upload a profile photo and a cover photo.
- Add your website address, then invite people to follow the Page.
Setting up a Page takes about an hour. Keeping it active takes regular posts, replies to messages and fresh photos.
What can a Facebook Page not do for your business?
A Page lives on Facebook's address, in Facebook's layout, under Facebook's rules. You cannot add your own service pages, a proper enquiry form or a design that sets you apart. You also have no page of your own to answer each question customers search for.
- No domain of your own, so your address and email do not match your business.
- No room for full service pages, prices or detailed answers to customer questions.
- Little control over who sees your posts.
- Your audience sits on someone else's platform, and you can lose access to it.
Google says it automatically looks for websites to add to its index, so a site on your own domain can appear for the searches your customers make. A Page and a website work best together: the Page for updates, the website for enquiries.
Rather have it done for you? We build your website free, it goes live in days, and you pay nothing for the first 14 days. No card needed. See how the free 14-day trial works.
How long does a business website take to build yourself?
A first business website takes about 40 to 70 hours to build yourself. Most of that goes on writing, photos and layout, plus learning the software. After launch, allow a few hours a month for updates and backups. These are our planning figures for a first-timer, not a promise.
Our guide to making a website yourself breaks those hours down task by task. If you need a gallery of your work, read how to make a portfolio website.
What skills does a website need that a Page does not?
A website asks more of you than a Page. You choose the design, write every word and keep the software safe. These are the skills owners usually lack the time for.
- Design: a layout that looks professional on a phone and a laptop.
- Copywriting: service pages that answer questions and win enquiries.
- Search engine optimisation (SEO): titles and headings that match what people search for.
- Technical set-up: domain, hosting, email and a contact form that sends.
- Security: updates, backups and knowing how to restore them.
Would you rather have your website built for you?
Buzzozo designs, writes and builds your website, puts it live on our hosting and looks after it. Keep your Facebook Page for updates and link it to your new site. You give us about ten minutes on the phone, and our team does the rest.
Get your website built free for 14 days, with no card needed and no contract. If you keep it, the Website plan is from £149 a month. That founding price is for the first 100 businesses and is kept for life. After that, the plan is from £299 a month. You can cancel any time. Your site comes with an AI chat assistant that answers visitors' questions around the clock and captures enquiries while you work.
The plan includes fast green UK hosting, security monitoring, daily backups and updates, and your domain stays in your name. See our web design service for the kind of site we build, or how a managed website takes the upkeep off your hands.
When you are ready for your own site, read how to make a website with WordPress, or start with a single page using how to make a landing page that gets enquiries.
Common questions
Is a Facebook Page enough for a small business?
It is a good start for updates and reviews, but most businesses also need a website. A website gives you your own domain, full service pages, a proper enquiry form and a better chance of being found on Google.
Should my Facebook Page link to my website?
Yes. Add your website address to your Page details and the action button. Link back to the Page from your website footer, so customers can move between the two.
How long does it take to make a business website?
A first business website takes about 40 to 70 hours to build yourself. If Buzzozo builds it, you spend about ten minutes on the phone and your site goes live within days.