How do you make a landing page, step by step?
A landing page talks to one kind of visitor about one offer and asks for one action. Build it around the advert or link that sends people there. Everything on the page should help that visitor call, book or enquire.
- Choose one offer and one kind of customer.
- Write a headline that repeats the promise in your advert.
- Explain the offer in short paragraphs and a few bullet points.
- Add proof you can stand behind: real reviews, photos of your work and memberships you hold.
- Put a short enquiry form and your phone number near the top.
- Add a privacy notice beside the form.
- Set up tracking so you can see which visits turn into enquiries.
- Test it on a phone, fix anything slow or awkward, then send traffic.
How long does it take to make a landing page?
Plan for about 15 to 30 hours for a first landing page that works. Writing and proof take longer than the build. These are our planning figures for someone doing it the first time, not a promise.
- Deciding the offer, the customer and the single action: 2 to 3 hours.
- Writing the headline, page copy and form text: 4 to 8 hours.
- Gathering reviews, photos and memberships: 2 to 4 hours.
- Designing and building the page: 4 to 8 hours.
- Form, privacy notice and enquiry tracking: 2 to 4 hours.
- Speed and phone testing, then fixes: 1 to 3 hours.
The work continues once adverts run. You check which visits become enquiries, try a better headline and keep the offer current. A landing page also needs a proper website behind it, which our guide to building a small business website covers.
Rather have it done for you? We build your website free, it goes live in days, and you pay nothing for the first 14 days. No card needed. See how the free 14-day trial works.
What skills does a landing page need?
A landing page needs persuasive writing, clean design and accurate tracking. Each one affects how many visitors become enquiries. Most owners find the writing and the tracking the hardest parts.
- Copywriting: a headline and offer that match what the visitor searched for.
- Design: one clear layout with the form easy to find on a phone.
- Form set-up: few fields, clear labels and a thank-you message.
- Tracking: knowing which advert and page produced each call and form.
- Speed: images and code that load fast on mobile data.
- Data protection: a privacy notice where you collect details.
Google's help page on landing pages advises you to match your ads and keywords to the page people land on, because people respond to adverts that feel relevant to their search. The ICO (Information Commissioner's Office) says you must give privacy information at the time you collect personal details, so the form needs a short notice.
Would you rather have it done for you?
Buzzozo builds websites and runs Google Ads for UK businesses. Our Google Ads management covers the campaigns, the pages they send people to and the call and enquiry tracking. You can see which advert, keyword and page produced each enquiry.
Start by seeing our work on your own business. We build your website free for 14 days, with no card needed and no contract. If you keep it, the Website plan is from £149 a month. That founding price is for the first 100 businesses and is kept for life. After that, the plan is from £299 a month. You pay Google directly for the advert spend, and you can stop any month. Your site comes with an AI chat assistant that answers visitors' questions around the clock and captures enquiries while you work.
Every page we build follows the same rules: one clear offer, a form that works and fast loading on a phone. Our web design service builds the rest of your site the same way. When an advert brings in a lead, our ad campaign team can show you which keyword found it. If you print a code on flyers, our guide to making a QR (quick response) code for your website shows how to point it at the right page.
If your customers find you on Facebook first, read how to make a business website on Facebook. For flyers and posters, make a free quick response (QR) code that opens your landing page.
Common questions
How long should a landing page be?
Long enough to answer what a visitor needs before they enquire, and no longer. A simple emergency service can be short. A bigger job needs more detail and proof. Put the form near the top either way.
Can I use my home page as a landing page?
You can, but it usually converts less well. A home page talks to everyone and links everywhere. A landing page matches one advert and asks for one action.
Does a landing page form need a privacy notice?
Yes. If the form collects names, phone numbers or emails, you must tell people how you use their details at the time you collect them. A short notice beside the form, with a link to your full policy, does this.
Can someone build my landing page and run my adverts?
Yes. Buzzozo builds websites and runs Google Ads for UK businesses. Your website is built free for 14 days without a card, and you pay Google directly for the advert spend.