Clients compare accountants before they call.
Think of a sole trader with a Self Assessment deadline coming up, a landlord who has heard about Making Tax Digital, or a new limited company that needs payroll. Each one searches, opens a few sites and shortlists the firms that clearly do their kind of work. They want to see who you help, what it costs and who they'll be talking to.
Specific beats general. "Accounting services" tells a visitor nothing. A section for sole traders, one for landlords and one for limited companies, each with what is included and a starting fee, tells them they've found the right firm. It also gives Google and AI answers a clear match for what they searched.
We write it, build it, host it and keep it current as deadlines and rules change.
I rent out two flats. Do I need Making Tax Digital?
Your Firm helps landlords with Making Tax Digital for Income Tax. Whether and when it applies to you depends on your qualifying income, and one of our accountants should check that with you. I can take your name, number and a time to call. Shall I do that?
What do your clients type into Google?
These searches come from people looking for help now. Your site should answer each one clearly.
| “making tax digital” | What the change means for them. A plain-English section on who it applies to and when, and how you help. | 33,100 a month |
|---|---|---|
| “accountant near me” | A local firm. Your town, who you help and a way to book a call. | 12,100 a month |
| “self assessment deadline” | The date, and help before it. The deadline and your Self Assessment service. | 4,400 a month |
| “making tax digital for income tax” | The detail for sole traders and landlords. The dates and thresholds, with a source. | 2,900 a month |
| “small business accountant” | Someone who works with businesses their size. Your services for small businesses and a starting fee. | 1,900 a month |
| “bookkeeper near me” | Help with the books. Your bookkeeping service and how it works. | 1,600 a month |
| “self assessment accountant” | Someone to file the return. What you do and what you need from them. | 1,000 a month |
| “limited company accountant” | Year-end accounts and tax for a company. What a package includes. | 720 a month |
| “accountant for landlords” | A specialist. A section on property income and Making Tax Digital. | 170 a month |
Average monthly searches on Google in the UK, measured on 28 October 2026. Figures are rounded by Google. Answering these searches well is the core of search engine optimisation (SEO).
What does an accountant website need to win trust?
Built into every accountancy website we make, so the right clients get in touch.
| A section for each kind of client | Sole traders, landlords, limited companies and contractors, each with what is included. | |
|---|---|---|
| Fees that are clear | Starting fees or how you price, so nobody is surprised. If every client pays a charge, it belongs in the price, as the Competition and Markets Authority (CMA) expects. | CMA |
| Your professional body and title | The Provision of Services Regulations 2009 ask a regulated profession to make its professional body and title available to clients. | Regulation 8 |
| Your insurance details | Where you must hold professional indemnity insurance, the same regulation asks for details of it, including the insurer and where the cover applies. | Regulation 8 |
| Your anti-money laundering supervisor | Every accountancy business covered by the Money Laundering Regulations must be supervised, by a professional body or by HMRC. | UK government |
| Deadlines and changes, explained | Making Tax Digital and Self Assessment dates, written plainly and linked to the official government pages. | |
| An AI chat assistant | Answers service, fee and deadline questions day and night and books a call. It never gives tax advice. | In the trial |
| Hosting, security certificate (SSL) and daily backups | Hosting, SSL, daily backups and updates are handled by us. | Website plan |
What does the AI assistant do for an accountant?
Our AI chat assistant answers the questions that arrive before someone becomes a client, and leaves advice to you.
- Explains your servicesWhat a Self Assessment, year-end or payroll package includes, in your words.
- Gives the official datesGovernment deadlines, such as the online Self Assessment return, with a link to the source.
- Never gives tax adviceWhether Making Tax Digital applies to someone, or what they can claim, is a question for you. It takes the details and books a call.
- Takes the right detailsName, number, the kind of business and what they need, so your first call is useful.
- Handles the deadline rushIn January, when everyone asks the same questions at once, it answers them and passes on the ones that need you.
- Kept currentWhen rules, dates or fees change, we update the site and what the assistant knows.
An example: a two-partner firm in Bristol.
Illustration, not a client. A two-partner firm in Bristol looks after sole traders, landlords and small limited companies. Its old site says "accounting and tax services" and gives a phone number. Every January the phone does not stop, and most calls ask the same five questions.
What we would build. A first screen that says who the firm helps, in Bristol. A section for each kind of client with what is included and a starting fee. A Making Tax Digital section for sole traders and landlords, with the official dates. And a footer with the professional body, insurance and money laundering supervisor details the regulations ask for.
What the assistant would do. Answer the deadline and fee questions at any hour, collect the details of new enquiries, and book calls with a partner. The partners spend January on returns, not on the phone.
Which facts and rules must an accountant website get right?
We write your pages with these in mind. The sources are the official pages, checked on 28 October 2026.
| Making Tax Digital for Income Tax | Sole traders and landlords registered for Self Assessment: over £50,000 of qualifying income from 6 April 2026, over £30,000 from 6 April 2027 and over £20,000 from 6 April 2028. | UK government |
|---|---|---|
| The Self Assessment deadline | Online returns are due by 11:59pm on 31 January 2027, with an initial £100 penalty for a late return. | UK government |
| Information for clients | Regulation 8 of the Provision of Services Regulations 2009 lists what a provider must make available, including professional body, title and insurance details. | Regulation 8 |
| Money laundering supervision | Accountancy businesses covered by the regulations must be supervised. HMRC supervises those not supervised by a professional body. | UK government |
| "Chartered Accountants" | The Institute of Chartered Accountants in England and Wales (ICAEW) sets out in its regulations when a firm may use the description. For a company, 50% or more of the directors must be chartered accountants. | ICAEW |