Clients choose a salon before they call.
Someone wants a cut and colour before a wedding, a fresh fade on Saturday or a set of nails for a night out. They search on their phone, scroll through photos and prices, and book wherever they can see a free slot. If your prices sit in a photo of a paper menu, or the booking link is buried, they book the salon down the road.
Your social pages show the work. Your website gets the booking. A feed is great for photos, but a new client needs the price, the stylist, the location and a free slot in one place. Your website holds all of it, on a domain in your name, and gives Google and AI answers something of yours to point to.
We write it in your voice, show your own work, and keep the price list and team right as they change.
Can I get balayage on Saturday? I've never had my hair coloured with you before.
Your Salon offers balayage with our colour team. As a new colour client you'll need a test before your appointment, and the team will explain how it works. I can take your name, number and the days that suit, and the salon will confirm a time. Shall I do that?
What do your clients type into Google?
These are the searches that bring new clients to a salon. Each one needs a clear answer on your site.
| “barbers near me” | A barber close by, ideally today. Your address, opening hours and a booking button. | 550,000 a month |
|---|---|---|
| “nail salon near me” | Nails nearby. Your nail treatments and prices as text, with photos of real sets. | 246,000 a month |
| “hairdressers near me” | A hairdresser they can trust. Your stylists, your work and your prices. | 165,000 a month |
| “beauty salon near me” | Treatments in one place. A clear menu of what you offer. | 22,200 a month |
| “eyelash extensions near me” | Lashes from someone skilled. Your lash styles, prices and infill times. | 12,100 a month |
| “mens haircut near me” | A men's cut nearby. Your men's prices and whether walk-ins are welcome. | 6,600 a month |
| “brow lamination near me” | A popular treatment, searched by name. A section for each treatment you want to be found for. | 4,400 a month |
| “hairdressers open sunday near me” | A slot at the weekend. Your real opening hours, matching your Google listing. | 1,900 a month |
| “hair dye patch test” | What to expect before colour. Your test policy, written plainly. | 720 a month |
Average monthly searches on Google in the UK, measured on 28 October 2026. Figures are rounded by Google. Answering these searches well is the core of search engine optimisation (SEO).
What does a salon website need to fill the book?
Built into every salon website we make, so a new client can choose you from their phone.
| Your price list as real text | Readable on a phone, found by Google, and easy for us to change. "From" prices say what changes the final price. | |
|---|---|---|
| Booking in one tap | A button on every page that opens your booking system, or a request form if you book by hand. | |
| Your team, by name | Each stylist or therapist with a photo, what they specialise in and their level, so clients can ask for the right person. | |
| Real photos of your work | Your own work, unfiltered. The Advertising Standards Authority (ASA) advises against filters on photos that exaggerate what a treatment can do. | ASA |
| Your colour and treatment policies | Tests before colour, deposits and late cancellations, written plainly before a client books. | |
| Hours that match Google | The same opening hours on your site and your Google listing, so nobody turns up to a locked door. | |
| An AI chat assistant | Answers price, treatment and opening-hours questions day and night and passes bookings to your team. | In the trial |
| Hosting, security certificate (SSL) and daily backups | We take care of hosting, SSL, daily backups and updates. | Website plan |
What does the AI assistant do for a salon?
Our AI chat assistant answers what your reception is asked a hundred times, and knows when to hand over to a stylist.
- Answers price questionsHow much is a full head of highlights? It answers from your price list and says what changes the price.
- Explains your policiesTests before colour, deposits and cancellations, in your words, before the client books.
- Takes booking requestsName, number, the treatment and the days that suit, sent to your team. Or it points straight to your booking system.
- Leaves skin and allergy questions to youA reaction, a sensitive scalp or a skin condition goes to a person. It never says a treatment is safe for someone.
- Matches clients to stylistsWants curly hair specialists or a senior colourist? It points them to the right person on your team.
- Keeps up with your menuNew treatments, new prices or a new stylist: we update the site and what the assistant knows.
An example: a four-chair salon in Leeds.
Illustration, not a client. A four-chair hair salon in Leeds does colour, cuts and bridal hair. Most new clients find it by searching for a hairdresser near them, then message on Instagram to ask about prices. The owner answers those messages at night.
What we would build. A first screen that says hair salon in Leeds with a booking button. A price list as text, split into cuts, colour, treatments and bridal. A section on each stylist with photos of their own work. A colour section that explains the test policy before anyone books. And a bridal section, because wedding hair is searched for on its own and is booked months ahead.
What the assistant would do. Answer the price and availability questions at night, take the details of new colour clients so the salon can book their test, and send bridal enquiries to the owner with the date and party size. The owner gets the evening back, and new clients get an answer in seconds.
Which rules should a salon website follow?
We write your pages with these in mind. The sources are the official pages, checked on 28 October 2026.
| No filters that exaggerate results | The ASA advises against filters on photos or videos of a treatment or product that are likely to exaggerate the effect it can achieve. | ASA |
|---|---|---|
| Prices without hidden extras | The Competition and Markets Authority (CMA) says that since 6 April 2025 the total price should normally include any charge every client has to pay. | CMA |
| Special treatment licences in London | London boroughs license premises offering treatments such as massage, manicure, tattooing, cosmetic piercing and some light or electrical treatments, under the London Local Authorities Act 1991. Show your licence where it applies. | Council |
| Testing before colour | The NHS page on hair dye reactions advises testing dye on a strand of hair at least 48 hours before using it. Your own test policy goes on the site in plain words. | NHS |
| Marketing texts and emails need consent | The Information Commissioner's Office (ICO) says you must not send marketing emails or texts to individuals without consent, with a limited exception for your previous customers. | ICO |