Car dealer website design that helps buyers enquire.
Car dealer website design from Buzzozo gives UK independent dealers a fast site with clear stock pages, full prices, and enquiry, test drive and part-exchange forms. We build your website free for a 14-day trial, no card needed. Your domain stays in your name, and you choose a plan only if it works for you.
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What do buyers check before they contact a dealer?
Most used car buyers have narrowed it down to a few cars before they get in touch. On a phone they look at the photos, the mileage and the full price, and whether the car is still for sale. Then they want to know how to see it, whether you take a part-exchange and what finance might look like.
Your website should answer those questions on each car's own page, with a clear way to ask about that car. A buyer who sends a question about one specific car, or asks for a test drive, tells you far more than a call asking whether it is still there.
What should a car dealer website include?
| A page for every car | Photos, make and model, year, mileage, fuel, gearbox and price on one page with its own link you can share. Every car page has a button to ask about that car, so you know which one the buyer means. |
|---|---|
| The full price, shown up front | From 6 April 2025, drip pricing is prohibited under the Digital Markets, Competition and Consumers Act: the price you advertise has to include mandatory fees, such as an admin fee every buyer pays (CMA guidance on unfair commercial practices). The advertising rules say the same: quoted prices must include compulsory fees that apply to all or most buyers, and when your buyers are consumers, the price should include VAT. We show the full price you give us on every car. |
| Keeping stock up to date | We add cars, change details and mark cars as sold from the details you send, within the change allowance on your plan; anything beyond it is quoted before work starts. A live feed from your stock system is not part of the Website plan. If your stock provider offers a feed, connecting it is Custom work, and we quote it first. |
| Enquiry, test drive and part-exchange forms | Forms that send you the car, the buyer's name and number, a preferred time for a test drive and, for a part-exchange, their registration and mileage. Click-to-call and WhatsApp are on every page. We don't value cars automatically; you reply with your own offer. |
| Finance information, in your provider's words | Introducing buyers to finance is credit broking, and you need to be authorised by the FCA to do it; the FCA explains the permissions open to motor dealers. Finance promotions on websites must be clear, fair and not misleading and make clear you are a broker, not a lender, and the FCA's advertising rules in CONC 3.5 set out when a representative example and representative APR are needed. We publish only the finance wording and examples you or your finance provider give us. We don't arrange finance, take finance applications or give regulatory advice. |
| Found on Google and in AI answers | On-page SEO and an AI-search-ready build are included, so search engines and AI assistants can read your stock pages, opening hours and location. Campaigns to rank for more searches are priced per job. |
| Hosting, SSL and daily backups | Fast green UK cloud hosting on 100% renewable power with a free CDN, an SSL certificate kept renewed, security monitoring and daily backups, all looked after by us. |
What does a car dealer website cost in the UK?
The Website plan is from £149 a month at the founding price for the first 100 businesses, locked for life, and from £299 a month after that. There is no setup fee and nothing to pay upfront: we build your site free for 14 days, no card needed. Our prices exclude VAT where applicable.
The Website plan is a custom site we design, write, host and look after for you. We update your cars from the details you send, within your plan's change allowance, and a live feed from your stock system is Custom work, quoted before any work starts. For every route side by side, see how much a website costs in the UK.
What do you get for £149 a month?
Every part of the Website plan is something UK businesses pay for on its own. Below is what premium UK specialists typically charge for each part. These are general UK prices, not quotes for car dealers.
| What you need | Bought separately in the UK | Buzzozo Website plan |
|---|---|---|
| Custom website design | A premium UK agency custom design typically costs £2,000 to £7,000 for a small business site, paid before you launch | Included. Designed and written for your dealership, with £0 to pay upfront. |
| Managed hosting, SSL, CDN and backups | From about £52 to £75 a month on premium managed business plans, plus about £83 a year for a paid SSL certificate, priced in US dollars before tax | Included. Cloud hosting on 100% renewable power, a free CDN and backups every day. |
| Updates, security, fixes and help | Management and security retainers typically cost £150 to £400 a month for a business plan, and experienced developers typically charge over £150 an hour | Included. We keep it patched, watched and fast, and you talk to real people in the UK by phone, WhatsApp and email. |
| AI chat assistant on your site | About £226 a month on a premium chat plan, priced in US dollars, before AI usage charges | Included, with a monthly usage allowance. It answers visitors' questions and takes their details. |
| Your first year | £11,800 for design and 12 months of care alone. Hosting, SSL, chat and changes come on top. | £1,788 in total: £149 a month, with every row above included. |
| Search campaigns (not in either total) | Premium AI search and SEO retainers typically cost £1,200 to £4,000 or more a month. | Your site is built ready for Google and AI search, and campaigns are priced per job. |
How we worked it out: we read published UK web design and website maintenance price guides, and the price pages of premium hosting, certificate, chat and search providers, on 29 October 2026, and took the top of each typical range. Hosting, SSL and chat are priced in US dollars; we show them in pounds at the European Central Bank rate of 28 October 2026 and leave them out of the first-year total, which counts design plus 12 months of care. The guides do not say whether their figures include VAT, so we show them as published. Our prices exclude VAT where applicable. Market prices change, so check before you buy.
Not in the £149 plan: a live stock feed, finance calculators linked to a lender, SEO or ad campaigns, booking systems and online stores. These are Custom work, and we quote them before any work starts.
What could a buyer's enquiry look like?
Illustrative enquiry: a buyer looking for a family car filters your stock by price and gearbox, opens a 2019 hatchback and reads the mileage, the full price and the finance example your provider supplied. They tap "Book a test drive", choose a morning and add their part-exchange registration. You get the car, the time and the part-exchange details in one message, and call back with your offer.
Try it with your own stock before you decide. Start your free 14-day website trial, no card needed, read about our small business website design, or compare the website plans and prices. If buyers search for used cars in your town, our local SEO service covers getting found in the areas you sell to.
Recent work for local businesses.
Real sites we built and put live. Open one to see it working.

VRS London
vrslondon.com (opens in a new tab)Independent garage in Ilford. We built the new site and put it live: MOT, servicing and repair pages, online booking, and a chat assistant that answers from the garage's own details.

AZ Joinery
azjoinery.co.uk (opens in a new tab)Extensions, loft conversions, renovations and bespoke joinery.

Shiny Spark Cleaners
shinysparkcleaners.co.uk (opens in a new tab)Family-run London cleaning company: homes, offices and deep cleans.
What do we need from you to start?
Send us your logo, photos of your forecourt or showroom, and the cars in stock with their details, photos and full prices, or tell us where your current listings are. Tell us your opening hours, whether you offer test drives and part-exchange, and how you want enquiries to reach you. If you advertise finance, send the wording and representative example your finance provider has approved. Share your existing domain if you have one. We check the copy with you before your site goes live.
Plans from £149 a month.
The same plans for every business. Free for 14 days, with the AI assistant switched on. The first 100 businesses on the Website plan keep £149 a month for life. No card needed, no contract.
| Plan Monthly. No contract. Cancel any time. | Websitefrom£149/moFounding price for the first 100 businesses, locked for life. From £299 a month after the first 100. | Website + CRMfrom£599/moEverything in Website, plus BuzzozoHub CRM built for your business. | CustomTailoredBuilt around your goals. Tell us what you need and we'll plan it with you. |
|---|---|---|---|
| Website designed, written and built for you | Included | Included | Included |
| Free green UK hosting | Included | Included | Included |
| Free SSL certificate | Included | Included | Included |
| Security, monitoring and daily backups | Included | Included | Included |
| Speed optimisation | Included | Included | Included |
| Regular updates and upgrades | Included | Included | Included |
| On-page SEO so you appear in Google | Included | Included | Included |
| AI-search-ready build (AI answers and Google's AI Overviews) | Included | Included | Included |
| Contact forms, click-to-call and WhatsApp | Included | Included | Included |
| AI chat assistant during your free trial | Included | Included | Not included |
| Your domain in your name | Included | Included | Included |
| UK support by phone, WhatsApp and email | Included | Included | Included |
| BuzzozoHub CRM built and set up for your business | Not included | Included | Included |
| Customers, enquiries and follow-ups in one place | Not included | Included | Included |
| Tailored tools and automations | Not included | Included | Included |
| Missed-call text-back | Not included | Included | Included |
| Review requests, where they fit | Not included | Included | Included |
| Start free | Start free | Plan it with us |
- Website designed, written and built for you
- Free green UK hosting
- Free SSL certificate
- Security, monitoring and daily backups
- Speed optimisation
- Regular updates and upgrades
- On-page SEO so you appear in Google
- AI-search-ready build (AI answers and Google's AI Overviews)
- Contact forms, click-to-call and WhatsApp
- AI chat assistant during your free trial
- Your domain in your name
- UK support by phone, WhatsApp and email
- Everything in Website
- BuzzozoHub CRM built and set up for your business
- Customers, enquiries and follow-ups in one place
- Tailored tools and automations
- Missed-call text-back
- Review requests, where they fit
- SEO and local SEO, priced per job
- AI search campaigns
- Articles and blog content
- Google and Meta ads
- Social media marketing
- Shopify and online stores
- Booking systems and bespoke tools
- Email marketing
Cancel any time.
Registered to you, not to us.
No card needed to start.
One simple monthly price. Ask about paying yearly.
Questions car dealers ask
How much does a car dealer website cost with Buzzozo?
Nothing for the first 14 days, and you don't need a card. Then the Website plan is from £149 a month for the first 100 businesses, a founding price locked for life, and from £299 a month after that. Hosting, SSL, daily backups and updates are included, there is no contract, and our prices exclude VAT where applicable.
Can my stock update automatically?
Not on the Website plan as standard. We update cars from the details you send, within your plan's change allowance, and anything beyond it is quoted before work starts. If your stock system offers a feed, connecting it is Custom work, and we quote it before any work starts.
Can buyers apply for finance through my website?
We don't arrange finance or build finance applications into the Website plan. We publish the finance information and representative examples you or your finance provider give us. Introducing buyers to finance is credit broking, which needs FCA authorisation, and that stays your responsibility.
Should the advertised price include my admin fee?
Yes. Since 6 April 2025, UK consumer law has required the price you advertise to include mandatory fees, such as an admin fee every buyer pays, rather than adding them at the end. We show the full price you give us on every car page. If you are unsure what to include, read the CMA's guidance or take advice.
Can buyers book a test drive or value a part-exchange?
Buyers can ask for both through forms. The test drive form asks for the car and a preferred day and time, and the part-exchange form asks for the registration and mileage. Both send the details straight to you. We don't value cars automatically or confirm bookings for you; you reply with your own offer and time.
Can I keep my existing domain?
Yes. Your domain stays in your name. We check your current website and email arrangements before planning a move, so you know what will change.
Can I buy the website later?
Yes. A buy-out is quoted per build. There is no contract on the monthly plans, so you can also cancel at any time.
Do you promise more sales or a top ranking?
No. A clear website makes it easier for buyers to ask about a car, but sales depend on your stock, your prices, your area and how quickly you reply. We don't promise rankings or a number of enquiries.
Your car dealer website, built for you.
Tell us what you sell and where you are. We'll reply within one business day, or call us now on 020 3282 5353.
- Day 0
- A short call or WhatsApp about your business.
- In days
- Your website goes live on our hosting.
- Day 14
- Pick a plan, or walk away owing nothing.
Related pages
Services, prices and getting found
Small business website design
How we write, design and build websites for small businesses.
Local SEO
Get found by buyers searching for used cars in your area.
How much does a website cost?
UK prices for builders, web designers and agencies, with sources.
CRM for small business
Keep every enquiry and follow-up in one place.