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Guides for small business, by topic.
Plain-English answers to the questions owners ask us most: what a website should cost, how Google and AI assistants find you, and how to turn visits into enquiries. Grouped by topic, newest thinking first.
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Read by topic.
106 articles in 8 topics, plus comparisons, free tools and downloads below.
- Planning a website
- Website costs and builders
- Online shops
- SEO
- Google Business Profile and Maps
- AI search
- AI in your business
- Marketing, leads and CRM
Planning a website
23 pages
- Do I need a website for my small business?
- How do you build a website for a small business?
- How long does it take to build a website?
- Website design brief: what to include, with a template
- What does a web designer do? A UK small business guide
- What is a website wireframe? Guide and worked sketch
- What is user experience (UX) design?
- What is a content management system (CMS)?
- What is a web app?
- What is an API (application programming interface) integration?
- How to make a website with WordPress
- How to make a portfolio website: a UK guide
- How to make a website landing page that gets enquiries
- How to make a business website on Facebook
- How to make a website QR (quick response) code for free
- Business email address: a UK small business guide
- Website terms and conditions: what a UK small business site needs
- How to redesign a website without losing search engine optimisation (SEO)
- How to transfer a domain name without losing your email
- What is a full stack developer?
- What makes a good website? A 10-point checklist
- What is a domain name? A plain UK guide
- What is website hosting? A plain UK guide
Website costs and builders
16 pages
- Pay monthly websites: what UK businesses should check
- Free website checklist: real cost and what to check
- Low website quotes: what they really buy
- The lowest-priced website builders: the real cost
- What a DIY website builder costs a year
- Website builder plans: a UK owner's cost checklist
- How much does a website domain cost in the UK?
- Website host cost: what does a managed plan include?
- Best website hosting services for a small business in the UK
- What is the best website builder for a small business in the UK?
- What is the best AI website builder for a small business?
- Low-priced website builders: the work you still own
- WordPress alternatives for UK small businesses
- Website builder or WordPress for a small business?
- Two popular website builders, compared
- How much does a logo cost? UK prices and what you get
Online shops
6 pages
SEO
15 pages
- Why is my website not showing up on Google?
- What is search engine optimisation (SEO) in digital marketing?
- What is a search engine optimisation (SEO) strategy?
- What is on-page search engine optimisation (SEO)?
- What is an SEO (search engine optimisation) title?
- What are SEO (search engine optimisation) keywords?
- What is SEO (search engine optimisation) copywriting?
- What is a search engine results page (SERP) in search engine optimisation (SEO)?
- What is geographic SEO (search engine optimisation)?
- What is a search engine optimisation (SEO) company and what does it do?
- Best search engine optimisation (SEO) tools for small business in the UK
- Search engine optimisation (SEO) for tradesmen: how does it work?
- Local SEO (search engine optimisation) for dentists
- How much does search engine optimisation (SEO) cost?
- How to get more traffic to your website, step by step
Google Business Profile and Maps
9 pages
- How do I get my business on Google?
- What is a Google Business Profile?
- How to edit your Google Business Profile
- Why is my Google Business Profile not showing up?
- Google Business Profile suspended: what to do
- How to delete a Google Business Profile, or close it
- How do I get my business on Google Maps and rank higher?
- How do you get more Google reviews?
- How to remove a Google review
AI search
7 pages
- How to get your business into AI answers
- What is AEO (answer engine optimisation)?
- What is generative engine optimisation? UK guide
- What is large language model (LLM) search engine optimisation (SEO)?
- Answer engine optimisation (AEO) services: a buyer's guide
- AI search engines: 6 myths a small business can skip
- AI answer audit: find the gaps in your business facts
AI in your business
13 pages
- What is an AI receptionist?
- How much does an AI receptionist cost in the UK?
- AI receptionist for dentists: what should it handle?
- AI chatbot for business websites: a UK owner's guide
- AI customer service: a practical UK business guide
- What is missed call text back?
- AI integration for small businesses: a UK guide
- AI readiness assessment: is your business ready?
- What is AI transformation?
- AI and GDPR (UK data protection) for small businesses
- AI risk assessment: a small business checklist
- AI roadmap for small business: a simple step-by-step plan
- AI policy for small business: what to include, with a simple template
Marketing, leads and CRM
17 pages
- How to get more leads for my business?
- Local customers: turn website visits into enquiries
- Small business marketing ideas that cost little
- How to get customers for a cleaning business
- What is a call to action? A guide for small businesses
- What is conversion rate optimisation (CRO)?
- What is customer journey mapping? A plain UK guide
- What is a unique selling point (USP)?
- What is content marketing? A plain UK guide
- What is social media marketing? A business guide
- What is a digital marketing agency?
- What is a CRM (customer relationship management)?
- What is the best CRM (customer relationship management) for a UK small business?
- What is a sales funnel? A guide for small businesses
- What is a marketing strategy? A plain UK guide
- What is a sales pipeline?
- Marketing for tradesmen: how to win more local jobs
Compare your options
11 pages
- Drag-and-drop builder alternativeComparison
- Template builder alternativeComparison
- Hosted shop platform alternativeComparison
- Design-tool website alternativeComparison
- Registrar website builder alternativeComparison
- Hosting-company builder alternativeComparison
- Directory listing alternativeComparison
- Template builder or WordPress?Comparison
- Template builder or a hosted shop platform?Comparison
- Visual design builder or WordPress?Comparison
- Two big-name CRMs, comparedComparison
Free tools and quick answers
8 pages
- Quick answersWebsites, AI chat and AI search
- CIS calculatorWhat CIS takes off an invoice
- Day rate calculatorWhat to charge a day
- MTD checkerWhen Making Tax Digital starts for you
- Missed-call costWhat your phone is costing you
- AI search playbookPDF download
- How we workPDF download
- The Buzzozo blogEvery article, newest first
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